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01.10.2008

Hotel Reservation Software Website Check List

To maximize revenue opportunities, a productive Hotel Reservation Software enables hoteliers to offer real-time booking for a variety of complementary services on their website: theater or musical events, spas, city tours, limousine and other products natural to a traveler’s experience.

Accepting travel agency bookings, promotional codes, group and special account reservations by preferred customers like corporations, associations, and clubs is an important functionality that not only generates additional revenues but saves staff time and cuts sales and marketing costs.

How well is your website working for you?  The  “Hotel Reservation Software Website Check List” below can tell you where you stand.

Hoteliers must devote renewed attention to long-term Hotel Reservation Software strategies and online Hotel Reservation Software technology applications to have staying power and compete successfully in this Internet-focused new world.

	On your website do you have:	Points	Yes	No
	Hotel description	3
	Room description	3
	Images of hotel and rooms	3
	List of amenities	3
	Map of surrounding and location	2
	Description of entertainment and restaurants in vicinity	2
	Do you promote your website?
	Is your website found on all major search engines?	5
	Is your website featured in the local portals and directories?	5
	Do you feature your website on fliers, leaflets, and brochures?	4
	Do you refer to your website on the hotel automated phone system?	4
	Online Bookings
	Do you offer email reservations (response within 24-48 hours)?	3
	Do you offer a 24/7 real-time booking engine on your website?	10
	Can your sales staff or call center staff book directly via a clients account or their account online.	10
	If you have a 24/7 booking engine, does it offer bookings for:
	Rack rates	5
	Special packages	5
	Promotional rates	5
	Corporate rates	5
	Special Accounts	5
	Do you pay travel agent commissions	5
	Can any of the following services be booked in real time on your website
	Theater shows	5
	Day Spas	4
	Sporting events	3
	Museums	3
	Restaurants	4
	Sightseeing Tours	4
	Airport transfers	4
	Limousines	4
	Car rental	2
	Airlines	2
	Do you have an online store or 'Gift Shop'?
	Hotel Gifts	5
	T-shirts	3
	Flowers/Fruit Basket	2
	Memorabilia	3
	Do you have an Affiliate Program?
	Automated signup	3
	Online commission reports	3
	Confirmation email to affiliate and admin when new account is created	3
	Instant HTML banner and text link code generation	3
	Do you have a Reseller/Agent Program?
	Automated signup	4
	Online commission reports	3
	Confirmation email to reseller and admin when new account is created	3
	Are you in regular guest contact by email and newsletter?
	Automated Opt-in/Opt-out	5
	Send message/newsletter to list with one click	5
	Total Possible:	167

How to read your score:

100 points and above: Your website is working and probably generating increasing revenues. Now it’s time to enhance your Hotel Reservation Software Strategy and move ahead with fine-tuning website functionality.

80 to 99 points: Your website is being underutilized and you are missing on significant opportunities. You can generate additional revenues with a few modifications.

Below 79 points: Your future competitiveness is at stake and you are behind your peers. You should embrace a more aggressive Hotel Reservation Software strategy for your website as part of your marketing and distribution strategy.

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